PUDDLE

In 2023, around 40,000 new tracks were uploaded daily to streaming platforms. Since the rise of AI-generated music, that number has reportedly grown to more than 75,000 every single day.

In that landscape, releasing music can feel like a drop of water disappearing into the ocean, visible for a moment before being swallowed by the constant flow of content.

Beyondreleasingmusic,thelabelalsocreatesspacesforartistsfromundergroundscenestosharetheirvoices,inspirations,andprocessesthroughinterviews,radio,andcollaborationswithplatformssuchas90milRadio.Atitscore,Puddleisaboutconnection,curiosity,andgivingmusictheattentionitdeserves.